PCB and British Asian Trust announce strategic partnership
to transform mental health in Pakistan
- Three-year partnership aims to harness the power of cricket in Pakistan to challenge the stigma around mental health and wellbeing
- It builds on the British Asian Trust’s work with local partners to deliver mental health services and challenge perceptions on the ground in Pakistan
- The PCB will support the British Asian Trust’s work through events, site visits, and joint campaigns, starting with their 2019 Ramadan appeal
Today (16th April 2019), The Pakistan Cricket Board (PCB) and the British Asian Trust announced a three-year strategic partnership, which will see the British Asian Trust become the PCB’s charity of choice.
The partnership, announced in the run-up to Pakistan’s T20 and ODI tour of England in May and the ICC Cricket World Cup 2019 in England and Wales that follows, provides a unique opportunity to utilise the voice and reputation of the PCB and the Pakistan cricketers to tackle the mental health crisis and help create real long-term change in Pakistan.
The partnership will be formally launched at an event at The Savoy, London on Thursday 25th April at the start of the British Asian Trust’s Ramadan appeal in aid of their mental health work in Pakistan.
According to the World Health Organisation statistics, one in four people will be affected by mental health disorders in their lifetime – accounting for more than 50 million people in Pakistan. Yet there are fewer than 400 psychiatrists and 500 psychologists in the country to support them as well as widespread stigma attached to speaking openly about personal mental health and wellbeing.
The partnership will shine a light on the issue of mental health in Pakistan, helping people understand there are services available to support individuals and families, and encouraging them to speak out and seek help. It will address the pressing need in Pakistan to normalise the conversation around mental health and wellbeing, in the hope that more people will seek help.
The PCB becomes one of the first national cricket teams to partner with a charity in this way, therefore, showcasing a new way of giving back and making a difference.
PCB Managing Director, Wasim Khan, said: “We are delighted to be partnering with the British Asian Trust in what will be a ground breaking partnership.
“Driven by our values, we believe that cricket has a huge role to play as both a catalyst for change and as a force for good. The work of the British Asian Trust within Pakistan has made a huge difference in supporting mental health and wellbeing amongst some of our most vulnerable people.
“Mental health remains a taboo subject in Pakistan; having personally visited a mental health project in a poor area in Karachi, I have seen first-hand the difference that resources and skilled practitioners can make on the ground.
“As the PCB, we have an opportunity to play our part in raising awareness of this important cause. The lack of education and understanding means that the condition goes undetected; which can have a devastating impact on the quality of life for both the individuals and their families.
“Like many countries, the taboo surrounding mental health problems means that hundreds of thousands of citizens don’t receive treatment, or any kind of support. We as the PCB believe it is important that we use our standing in Pakistan society to stand up and encourage people to seek help.
“The funds raised at the dinner in London on 25 April will be spent on helping to build and expand on the great work already being done in places like Karachi.
“We look forward to building on this work for years to come.”
Richard Hawkes, Chief Executive of the British Asian Trust, said: “We’re delighted to find a partner in the PCB who shares our commitment to tackle the mental health crisis in Pakistan.
“Since 2018, we have significantly stepped up mental health support in Pakistan. As well as working with local partners to provide much needed services, we have always recognised that lifting the silence on mental health and educating communities is paramount to achieving real long-term change.
“Cricket is part of the lifeblood of Pakistan. We’re hugely excited by the potential of working with a highly credible body and a high-profile cricket team to raise awareness and challenge stigma around mental health, both in Pakistan and internationally.”
The British Asian Trust has been supporting mental health programmes in Pakistan since 2011 and scaled up this work substantially in 2018. It helps to transform the situation for people with mental health issues in Pakistan, working with local partners to develop services, train specialists, reduce stigma and change public perceptions.
As part of the partnership, Pakistan cricket players and staff will be encouraged to learn more about the issue and then speak out about it. This will include visits to local projects in Pakistan so they can find out about the work being done in country as well as meetings with individuals and families affected by mental health issues.
The first of these visits took place in March 2019, with Wasim Khan MBE, Managing Director of the PCB, visiting British Asian Trust’s partner in Korangi, Karachi to witness first-hand the work being done on the ground around mental health.