Cricketer, presenter and broadcaster Andrew ‘Freddie’ Flintoff will host this year’s Mind Media Awards on Monday November 14 at The Troxy, London.
Mind’s annual award ceremony celebrates and honours the very best portrayals and reporting of mental health problems across broadcast, print, digital media and film.
Freddie’s successful career includes his legendary contribution to the 2005 Ashes win against Australia, winning the BBC Sports Personality of the Year award and, since retiring, captaining a team on Sky 1’s ‘A League of Their Own’.
His interest in mental health began through an exploration of depression in sport in his BBC1 documentary ‘The Hidden Side of Sport’, which was nominated for a 2012 Mind Media Award for its nuanced and sensitive portrayal of mental health.
Freddie has since spoken out about his own experiences of depression in BBC Radio 4’s Desert Island Discs and whilst on Australia’s version of I’m A Celebrity, which he says he only fully began to understand after making the BBC documentary.
Freddie is one of seven Mental Health Ambassadors recently appointed by the Professional Cricketers Association, who have partnered with Mind in order to raise further awareness of mental health within cricket. This comes as many national sports governing bodies are also signing the Mental Health Charter for Sport and Recreation to raise awareness and show their commitment to improving the support offered to sports people.
Freddie Flintoff says:
“I’m really looking forward to celebrating all the great work highlighted at this year’s
Mind Media Awards. It’s encouraging to see that the media is giving more and more attention to mental health stories, and nowhere is that more evident than on this year’s shortlist.
“The media has a really important role in shaping the way we all think about mental health problems. Powerful and sensitive portrayals of mental health both educate the public and encourage people to seek help when they need it most.”